A social media assistant who keeps your channels alive
Planning, scheduling, community management and reporting, run consistently every week so your channels stop going quiet whenever you get busy.
The problem
Social media does not fail because of a bad idea. It fails because of an uneven week.
Three posts in a good fortnight, then silence for a month. Comments left unanswered. A content calendar that was genuinely excellent in January. The algorithm does not punish the quality of your work, it punishes the gaps.
Consistency is an operational problem, not a creative one. It is solvable by giving it to someone whose actual job it is.
What your assistant handles
Planning and calendars
Building and maintaining a content calendar you can see
Turning your ideas, offers and events into a scheduled plan
Repurposing existing material across formats and channels
Keeping a backlog so a busy week never means an empty feed
01
Content production support
Drafting captions and post copy in your brand voice
Basic graphic assembly in Canva or Adobe
Light video editing for short form content
Sourcing and organising visual assets
Hashtag and keyword research
02
Scheduling and publishing
Scheduling across Meta Business Suite and other tools
Publishing at the times your audience is actually active
Cross posting with the format adjustments each channel needs
03
Community management
Responding to comments and direct messages within agreed guidelines
Flagging anything that needs your personal answer
Engaging with relevant accounts and conversations in your sector
Escalating complaints before they become public problems
04
Reporting
Monthly performance reporting on the metrics you care about
Tracking what formats and topics actually performed
Recommendations for the next cycle based on what the numbers show
05
How it works
1. You tell us what you need
Which channels, what you are trying to achieve, and what you have already tried.
2. We match on sector and voice
Tone matters more here than anywhere else. You meet the assistant before anything is agreed.
3. Voice and guidelines first
Onboarding starts with your brand voice, your visual templates, your response guidelines and your escalation rules. Written down once, applied every day after.
4. A visible calendar
You approve ahead of time, not after publication, until you are comfortable enough to stop.
Performance reporting, then adjustments. The plan improves because someone is actually watching it.
5. Monthly review
Why Kapwa Support
Your assistant is paid properly
Top of the market pay, performance bonuses and paid vacation recognition. Social media work rewards continuity above almost anything else, because brand voice takes months to learn and one week to lose. Assistants who stay are assistants who sound like you.
GDPR compliance is built in, not bolted on
Community management means handling personal data: names, messages, complaints, sometimes a customer order reference posted in public. Your assistant is trained on what can be discussed in a public reply, what moves to a private channel, and what gets deleted. A Data Processing Agreement and Standard Contractual Clauses cover the rest.
Europe facing hours
Comments answered during your audience's day, not twelve hours later.
A team, not a listing
Our assistants are supported with training, check ins and community meetups. Kapwa means shared identity and mutual regard, a Filipino idea that gives us our name and shapes how we work with everyone involved.
What is included
A dedicated assistant, not a rotating pool
Brand voice and response guidelines documented during onboarding
Transparent time tracking
Monthly performance reporting
Replacement cover if the fit is wrong
Pricing
Starting from €35/hour, with rates decreasing as your monthly hours increase.
Frequently asked questions
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The channels your audience actually uses, most commonly Instagram, TikTok & YouTube. If you are on a platform we have not worked with before, we will tell you honestly rather than learning on your budget.
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Either. Most clients start by approving drafts and move towards a lighter approval process as the voice settles. You keep final say for as long as you want it.
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They work confidently within your existing templates and brand assets. For original brand design or complex motion work you want a designer, and we will say so rather than overselling.
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Escalation rules are agreed during onboarding. Routine complaints get a holding response and move to a private channel. Anything sensitive comes to you before a public reply goes out.
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Not unless you ask us to. Approval workflow is your choice and it can change at any point.
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Against the metrics you choose at the start, reported monthly. We do not report on numbers that flatter the work and mean nothing to your business.
Ready to hire a VA?
Tell us what is eating your week. With one free introduction call we will show you what a Kapwa Support VA can mean for your business.